News

Notes on what is actually changing, and whether it matters to you.

Short notes on what is actually moving in digital marketing and AI — new tools, platform changes, things that stopped working. No recycled press releases. If something does not affect a small business, I will not write about it.

Latest

01Website or Landing Page: Which One Do You Need?They are not interchangeable. One introduces the business; the other focuses attention on a single offer and a single next step — and sending ads to a homepage is how most small businesses waste their budget.Read it →02Meta Ads vs TikTok Ads: Where Should You Start?Not which platform is more popular. Where your audience actually is, what each one costs in attention, and what creative you can realistically produce every week.Read it →

What I will be writing about

The things I hit in client work each week, written up while they are still true.

Claude and AI toolsMeta and TikTok ad changesGoogle and AI searchWhat stopped workingPrices and what things costThings I got wrong

Rather not wait?

The guides are already written.

News tells you what changed. The guides tell you what to do — choosing a business name, websites against landing pages, where to start with ads, and how to actually use AI in a small business.

Read the guides Tell me what to write about