Marketing and AI, explained properly.

The marketing decisions that cost the most when they go wrong, and how to actually use AI in a small business. Written from client work, not theory. No sign-up, no email wall — just read them.

Marketing

The decisions that cost the most when they go wrong, explained before you make them.

01Your Business Name Is Not Just a Word You LikeA name is one of the few decisions genuinely expensive to undo — and it decides whether Google can find you at all.Read it →

Using AI in your business

I use AI every day for real client work. This is what it is genuinely good at, what it gets wrong, and how to use it without producing the generic writing everybody now recognises.

01Start Using Claude for Your Business in One AfternoonMost people try it once, get something generic, and give up. The problem is not the tool — it is asking it to be creative instead of giving it what only you know.Read it →02What Is GEO? A Practical Guide to AI SearchWhat generative engine optimisation really means, how it differs from SEO, and what nobody can guarantee you.Read it →

Three more are being written — using AI to plan a month of content, to write ad copy, and to answer customers faster. Tell me which you want first.

Want it taught, not read?

Reading is free. Doing it with someone is faster.

These guides cover what to do. The course covers your business specifically — eighteen hours over six Saturdays, capped at five people, with forty minutes every week on whatever you are actually stuck on. Start with the free session and decide after.

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