About Racha

Fourteen years of being trusted with other people’s marketing.

I’m Racha. I started in exhibitions in Jeddah in 2011, built a studio in 2013, and spent the years since learning what actually makes a business findable, understood and chosen. Now I do that work — and I teach it.

Learn with me Tell me about your business

2011Working in marketing since

2013Design Club Studio founded

2019Exclusive agency, ANFAS Expo

EN / ARI work in both

Building a business should not feel like solving everything alone.

“You should feel confident explaining your business, proud to share it, and clear about what comes next.”

You may know exactly what you want your business to become and still have no idea what to do on Monday. The message is not quite clear. The website does not look like the quality of the work. The posts take hours and bring the wrong attention, or none at all. And every new platform is one more decision nobody asked you to make.

That is where I come in. I bring strategy, design, marketing and the actual building together, so every part of your presence has a reason to exist. We look at how people find you, what they understand when they arrive, whether they believe you, and what makes them take the next step.

You do not need every service at once. You need the right priority, explained plainly, and work that fits the stage you are actually at.

The route here

It was never a straight line.

2011–2018

Marketing Manager, United Wings — Jeddah

Seven years in international exhibitions and conferences, including the Grand Bazaar Expo at the Jeddah Hilton. On the day the hall is either full or it is empty, which teaches you to tie marketing to money rather than to opinions.

2013

Founded Design Club Studio

Started alongside the exhibitions work and never stopped. Today it is my agency — websites, social, ads, SEO, branding, automation — with a team, and registered in the United States.

2019

ANFAS Expo Center, Antalya

My company Antalya Advisor Expo became the exclusive marketing agency for ANFAS Expo Center, one of Turkey’s largest exhibition venues. Years of campaigns for exhibitors across the region, in Arabic and English. Watch the interview.

2024

Founded Racha Digital Studio

Built to teach what I spend my weeks doing, for the people who cannot yet afford to hire it. Courses, one-to-one sessions, and the U.S. company setup I went through myself.

Today

Still doing the work

I work with entrepreneurs and growing businesses across the Arab world, Turkey, the United States and Canada, and I still run live campaigns every week. That is why what I teach is what is working now, not what worked when I wrote the slides.

What I actually do

Not a menu. A short list of things usually done badly.

Digital strategy

Deciding what matters now, what can wait, and what you can safely ignore. Most wasted marketing money goes on things that were never the priority.

Brand and content direction

Making what you offer easy to recognise, remember and trust — in the words your customers use, not the ones the industry uses.

Websites and landing pages

Pages built to answer the visitor’s real question and move them toward contacting or buying, rather than to look busy.

Social media and advertising

Content and campaigns built around a specific audience, offer and objective, so the activity is connected to a reason.

Search and AI visibility

The foundations that let the right people find you — search, local presence, authority, and now the assistants people ask instead of searching.

Launch support

Getting the essential tools and steps in place so you can start with fewer loose ends and a great deal less guessing.

How I work

What you get, and what I will not do.

What you can expect

Strategy before execution. I ask about your customers and your margins before I recommend anything.
Clear scope. You know what is included, what I need from you, and what happens next.
English and Arabic, with the cultural context that goes with each.
One studio, not four providers each seeing one corner of your business.

What I will not do

Promise guaranteed rankings, reach or sales. Those depend on customers and platforms, not on me.
Sell you a service because it happens to be the one I offer.
Hide the reasoning behind jargon so the work looks harder than it is.
Tell you to spend on ads when the problem is further down the chain.

A note from me

You do not need a perfect plan. You need a clear first step.

Behind every business is a person carrying an idea they care about, usually building it between other responsibilities and learning as they go. That effort deserves to be taken seriously. My job is to make the digital side feel organised instead of overwhelming — and to tell you honestly when the right next step is smaller than you expected.

Learn digital marketing with me Tell me about your business

RachaFounder, Racha Digital Studio